Effective Date: 25th January, 2026

At Bman Coaching (bmancoaching.com), we are committed to maintaining the trust and confidence of our athletes and website visitors. This Privacy Policy provides detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.

1. Legal Basis for Processing Data

We process your personal data under the following legal bases:

• Consent: When you give us clear consent to process your data for a specific purpose (e.g., health data for coaching).

• Contract: When processing is necessary for a contract we have with you (e.g., providing coaching services you purchased).

• Legal Obligation: When processing is necessary for us to comply with the law (e.g., tax and financial records).

• Legitimate Interests: When processing is necessary for our legitimate interests, such as improving our website and services.

2. Information We Collect

We collect several categories of information to provide the highest level of fitness and running coaching.

A. Personal Identification Information

• Name, email address, phone number, and mailing address.

• Date of birth (to calculate heart rate zones and age-graded performance).

• Gender (to provide physiologically appropriate training plans).

B. Sensitive Health and Fitness Data

As a fitness coaching provider, we collect "Special Category Data," which requires a higher level of protection:

• Physical Health: Medical history, past and current injuries, medications that may affect heart rate or performance, and general physical condition.

• Physical Metrics: Weight, height, body fat percentage, resting heart rate, and VO2 Max.

• Performance Data: Running pace, power data, cadence, heart rate files, and sleep/recovery data.

• Lifestyle Data: Nutritional habits, stress levels, and occupation (to assess recovery capacity).

C. Technical and Usage Data

• IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.

• Information about how you use our website, products, and services.

3. How Data is Collected

• Direct Interaction: Information you provide by filling in forms on bmancoaching.com (Athlete Inquiry, Contact Form) or by communicating with us via email, phone, or messaging apps.

• Third-Party Fitness Platforms: With your explicit permission, we sync data from third-party platforms including, but not limited to, TrainingPeaks, Strava, Garmin Connect, Wahoo, Final Surge, and Polar Flow.

• Automated Technologies: As you interact with our website, we may automatically collect Technical Data through cookies and server logs.

4. How We Use Your Information

We use the data collected for the following purposes:

• Service Delivery: To create individualized training programs, strength and conditioning plans, and nutritional guidance.

• Analysis: To monitor your physiological response to training and adjust plans to prevent overtraining or injury.

• Communication: To provide coaching feedback, respond to inquiries, and send administrative updates.

• Marketing: To send you newsletters, blog posts, or promotional offers regarding Bman Coaching (only if you have opted in).

• Business Operations: To process payments, manage accounts, and maintain records for tax purposes.

5. Data Sharing and Third-Party Disclosures

We do not sell, rent, or trade your personal data. We only share information with trusted third parties who assist us in operating our business:

• Training Platforms: (e.g., TrainingPeaks) where your training calendar and data reside.

• Payment Processors: (e.g., Stripe, PayPal, Square) for secure transaction processing.

• Email Marketing: for managing our newsletter.

• Professional Advisors: Including accountants, legal counsel, or auditors where necessary.

• Law Enforcement: Only when legally required to do so by court order or applicable law.

6. International Data Transfers

Bman Coaching may use service providers located outside of your home country. This means your data may be transferred to and stored in countries like the United States or Australia. We ensure that these providers adhere to strict data protection standards (such as Standard Contractual Clauses) to ensure your data remains protected.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.

• Access to your health and performance data is strictly limited to your coach.

• We use SSL (Secure Sockets Layer) encryption for our website.

• We use two-factor authentication (2FA) where available on our third-party coaching platforms.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Active Athlete Data: Retained for the duration of the coaching relationship.

• Inactive Athlete Data: We may archive your training history for up to 7 years to allow for service re-entry or to defend legal claims.

• Marketing Data: Retained until you unsubscribe.

9. Your Legal Rights

Under various global privacy laws, you have rights including:

• Request Access: You can ask for a copy of the personal data we hold about you.

• Request Correction: You can ask us to fix inaccurate or incomplete data.

• Request Erasure: You can ask us to delete your data (the "Right to be Forgotten").

• Object to Processing: You can object to us using your data for direct marketing.

• Data Portability: You can request that we transfer your data to another coaching provider.

• Withdraw Consent: Where we rely on consent (especially for health data), you can withdraw it at any time.

10. Cookies and Tracking

Our website uses cookies to distinguish you from other users and to track site traffic via Google Analytics. You can set your browser to refuse all or some cookies, but please note that parts of this website may then become inaccessible or not function properly.

11. Children’s Privacy

Bman Coaching does not knowingly collect data from children under the age of 16 without explicit parental or guardian consent. If we learn we have collected data from a child without verification of parental consent, we will delete that information immediately.

12. Changes to This Policy

Bman Coaching reserves the right to update this policy at any time. We will notify active clients of significant changes via email. The "Last Updated" date at the top of this document will always reflect the most recent version.

13. Contact Information

For any questions regarding this Privacy Policy, your data rights, or to file a formal request regarding your information, please contact:

Bman Coaching
Email: [email protected]